variable data

Variable data printing enables you to customize, personalize, and add more value to every page. By collating customer data captured from CRM databases, web sites, and call centers, you can leverage what industry experts call the best way to market—personalization. You’ll see increased customer loyalty and response rates, with less waste.

Exploring PURL's – A personalized URL or “PURL” is a great way to turn a prospect into a loyal customer. Here’s how it works—your direct mail piece or email to prospective customers includes instructions on how to access their own personalized web addresses on your company’s site (for example, yourcompany.com/johndoe or johndoe.companyname.com). Once there, the customers read the info, watch the videos, fill out forms and/or click offers while your PURL is quietly collecting and analyzing data behind the scenes. Each customer has a personal connection to your company, and the result is increased response rates and the cultivation of better prospects.